Derek Yarbrough is a seasoned and passionate specialist of ecommerce, marketing and strategy with 10 years of experience building businesses, driving thought leadership and elevating the performance of diverse organizations from Fortune 500s in the Retail/CPG sectors (including Walmart.com) to emerging brands in Apparel, Travel and Luxury Services.
Mostly recently, Mr. Yarbrough has been working as an entrepreneur, conceptualizing and launching two successful travel brands: Maverick Adventures and Abbey Road Programs, as well as an emerging apparel brand: Wearable Word. He has also worked for the past two years as a part-time, interim Director of Marketing for a lingerie and apparel e-retailer called HipsAndCurves.com, where he spearheaded the outsourcing of fulfillment operations (reducing costs by 70%), created a merchandising organization with a focus on forecasting and inventory control and led direct marketing initiatives (SEO/
Prior to his tenure as an entrepreneur/operator, Mr. Yarbrough worked as an internal consultant at Walmart.com helping to evaluate, conceptualize and launch new business lines for Wal-Mart on the internet – including online pharmacy and optical, gift registry, and fresh flower delivery, as well as general marketing and merchandising strategy. He also worked as a strategy consultant with Swander Pace & Company (now part of Kurt Salmon Associates) focused on growth strategies for the food, beverage, apparel and CPG industries.
Mr. Yarbrough earned a BA and MA from